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About Provide

Our founding story, our mission, and our people behind it all

Our founding story

Provide was started by technology entrepreneurs and insurance experts. We were frustrated with how expensive, slow, and opaque it was to buy and manage commercial insurance. So, we decided to build a radically improved insurance experience for business owners. We use state-of-the-art online technologies to create the best coverage, save you money, and simplify your life when it comes to protecting your business.

We’re shaking up business insurance. Come along for the ride.

Registered with MAS

Provide is the marketing/trading name of Insur-Asia Pte Ltd, a direct general insurance broker licensed by MAS (Monetary Authority of Singapore).

Business insurance made simple

Our mission

We want to make business insurance cheaper, simpler, and easier. We take care of all the messy stuff in insurance, so you can focus on what you do best: running your company.

Registered with MAS as a direct insurance broker

Provide is the brand/ marketing name of Insur-Asia Pte Ltd, a direct insurance broker licensed by the Monetary Authority of Singapore (MAS).

Singapore's 1st digital business insurance platform

We are the very first online platform in Singapore that allows SME owners to buy and manage insurance online.

We help business owners protect their livelihoods

We take care of your employees, your equipment, your liability exposure, and your business as a whole.

We combine deep insurance experience with technological expertise

Our experienced team makes business insurance cheaper, faster, and exponentially more convenient for you. 

Our management team

Fong Khai Yin

CEO/ CTO

Fong Khai Yin

CEO/ CTO

Fong is a highly accomplished IT veteran with almost 36 years of technology experience. He previously served as CTO of SQL View Pte Ltd from 2006 to 2019. He served as CTO of Singapore Computer Systems Ltd (previously listed on the Singapore Stock Exchange) from 1987 to 2005. He founded and served as CEO of an e-Procurement company called TX123 from 2003 to 2005. He co-founded Trusted Hub in 2001. He has a patent US 20060212708 A9 filed in 2004.

Zach Wong

Co-Founder

Zach Wong

Co-Founder

Zach developed the idea of an online platform that could make business insurance cheaper, faster, and exponentially more convenient after experiencing the significant inefficiencies of brick & mortar insurance providers.

David Seetoh

Country Manager, Singapore

David Seetoh

Country Manager, Singapore

David brings 16 years of insurance experience, having served as Senior Commercial Manager with Coface (the world’s 3rd largest Credit Insurer) from 2012 to 2018. He was also a Senior Manager with ECICS Limited, an insurance agency, from 2010 to 2012.

Riada Boukeroi-Djebbar

Senior Regional Manager, Compliance

Riada Boukeroi-Djebbar

Senior Regional Manager, Compliance

Riada is our Senior Regional Manager of Compliance. She has extensive experience in the insurance industry, having served in various leadership roles with global insurers over a span of 15 years since 2004. She previously served as Regional Risk Manager with Coface, a French insurance company. A highly detailed and process-driven risk manager, she is highly skilled in identifying and mitigating diverse operational and financial risks across companies.

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