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Meet Provide

Our Founding Story

Provide was started by technology entrepreneurs and insurance experts. We were frustrated with how expensive, slow, and opaque it was to buy and manage commercial insurance. So, we decided to build a radically improved insurance experience for business owners. We use state-of-the-art online technologies to create the best coverage, save you money, and simplify your life when it comes to protecting your business.

We’re licensed by MAS (Monetary Authority of Singapore) as a direct general insurance broker.  

Our Management Team

Fong Khai Yin

CEO/ CTO

Fong Khai Yin

CEO/ CTO

Fong is a highly accomplished IT veteran with almost 36 years of technology experience. He previously served as CTO of SQL View Pte Ltd from 2006 to 2019. He served as CTO of Singapore Computer Systems Ltd (previously listed on the Singapore Stock Exchange) from 1987 to 2005. He founded and served as CEO of an e-Procurement company called TX123 from 2003 to 2005. He co-founded Trusted Hub in 2001. He has a patent US 20060212708 A9 filed in 2004.

Zach Wong

Co-Founder

Zach Wong

Co-Founder

Zach developed the idea of an online platform that could make business insurance cheaper, faster, and exponentially more convenient after experiencing the significant inefficiencies of brick & mortar insurance providers.

David Seetoh

Country Manager, Singapore

David Seetoh

Country Manager, Singapore

David brings 16 years of insurance experience, having served as Senior Commercial Manager with Coface (the world’s 3rd largest Credit Insurer) from 2012 to 2018. He was also a Senior Manager with ECICS Limited, an insurance agency, from 2010 to 2012.

Riada Boukeroi-Djebbar

Senior Regional Manager, Compliance

Riada Boukeroi-Djebbar

Senior Regional Manager, Compliance

Riada is our Senior Regional Manager of Compliance. She has extensive experience in the insurance industry, having served in various leadership roles with global insurers over a span of 15 years since 2004. She previously served as Regional Risk Manager with Coface, a French insurance company. A highly detailed and process-driven risk manager, she is highly skilled in identifying and mitigating diverse operational and financial risks across companies.

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